ST. PETERSBURG, Fla., Aug. 2, 2021 /PRNewswire/ — Living up to its name, WOWorks’ mission is to fuel the passions of its team members, guests, business partners and the communities they serve to help everyone live their best life. This translates into a commitment to create a “WOW!” place to work, dine, invest and live. This past year more than ever, we have depended on our Local Heroes, like police officers, firefighters, first responders, school teachers, military, nurses and doctors to keep our communities safe and make them a “WOW!” place to live. As a way to show appreciation to these heroic groups of people for their service, the WOWorks family of restaurant brands – Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek – has deemed August “Local Heroes Appreciation Month” as a platform to launch its broad-based Local Heroes program.
Through the new program, Local Heroes who sign up for Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek Rewards will be recognized for their service and receive 20 Bonus Points on each purchase in restaurant. They will also receive Double Bonus Points and other exciting offers on relevant appreciation holidays throughout the year, including National Nurses Day, Veterans Day and Teacher Appreciation Day, among many others. The Local Heroes program does not apply to online and third-party delivery orders.
Guest who fit the criteria as Local Heroes can begin signing up by downloading each brand’s respective Mobile App to participate. When ordering a meal in any Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, and The Simple Greek restaurant, Local Heroes should be prepared to show their I.D. to the cashier for verification, personal recognition and execution of their reward points.
“At WOWorks, we are all about creating “WOW!” moments for our guests, especially those who serve our communities,” said Mark Mears, Chief Marketing Officer of WOWorks. “We want to ensure that our Local Heroes are not just recognized on their respective appreciation days, but every day. We hope they feel welcomed, valued and appreciated at their local Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek restaurants.”
WOWorks is no stranger when it comes to giving back to those who make our communities a better place. Last year, during the height of the COVID-19 pandemic, Saladworks launched its Fives for Lives campaign, through which guests could make $5 contributions to provide a free healthy, nutritious and flavorful meal for a local hospital worker or first responder. Fives for Lives resulted in thousands of Saladworks meals donated to the essential workers keeping us safe during the pandemic.
Also, in the vein of charitable giving, WOWorks is a trusted partner of No Kid Hungry. Last year, Saladworks embarked on the Million Meals Challenge with the non-profit to provide meals for kids in need, and will be announcing a new charitable campaign for Fall 2021 next month across the entire family of WOWorks brands.
WOWorks’ family of restaurant brands includes Saladworks, the nation’s leading fast-casual salad brand, Garbanzo Mediterranean Fresh, a leading fast-casual Mediterranean restaurant brand, The Simple Greek, a franchise of fast-casual Greek restaurants, and Frutta Bowls, a unique fast-casual concept serving a variety of superfood bowls, fresh fruit smoothies and more. The newly formed family of brands share a core DNA designed to meet a growing demand among Millennial families and GenZ guests who crave healthy, nutritious and flavorful dining options with a high level of customization and convenience. Many of WOWorks franchise owners are military veterans and the company reduces franchise dues by 50 percent for any owner who is from a military personnel background.
WOWorks was formed in 2020 with a mission to help guests pursue their passions and live their best lives by serving healthy, nutritious and flavorful meals along with its Vow to “WOW!” guest hospitality. Fully owned by Centre Lane Partners, LLC, WOWorks’ portfolio consists of: Saladworks, the nation’s leading fast-casual salad brand; Frutta Bowls, a unique restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites and more; Garbanzo Mediterranean Fresh, a popular Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting. WOWorks seeks to drive explosive growth across all of its brands through a variety of channels, both traditional and non-traditional, including ghost kitchens, food trucks, grocery retail, combo kitchens, virtual brands and more.
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