BUFFALO, N.Y., Jan. 21, 2021 /PRNewswire/ — All’s fair in love and football, and as Buffalo and Kansas City’s teams rapidly approach the big game this Sunday, the competition is fiercer than ever before. In the spirit of healthy competition, a Buffalo radio station has nudged a handful of local supermarkets to remove KC Masterpiece® Sauces from their shelves until after gameday, leaving the perfect opening for KC Masterpiece to make the next move. Kill ’em with kindness!
“When we heard the hilarious news of our sauces being removed from store shelves in Buffalo, albeit temporarily, we saw a great opportunity to serve both communities while encouraging football fans to do the same,” said Peddy Khatami, Director of Sales Planning for KC Masterpiece. “We’re excited that our sauce is a strong symbol of its namesake city during the lead up to the big game, and even more excited to rally fans from both cities to join us in paying it forward.”
In response, KC Masterpiece is taking the high road and tapping into Buffalo fans’ well-documented penchant for doing good and going all-in to support their local communities to help uplift those who may need a bit of extra support this season. While KC Masterpiece may not be on shelves in the Buffalo area for now, the brand will make their presence known, donating a total of $5,000 and 5,000 bottles of KC Masterpiece to local food banks FeedMore WNY in Buffalo, and Harvesters—The Community Food Network in Kansas City, in the hopes that the team’s local superfans will match this good-natured gesture and contribute as well.
“The Buffalo football community has shown over the years that even though we may be competitors on the field, we all believe in giving back to others in need no matter what city they live in,” said Buffalo’s Wing King, Drew Cerza. “I use KC Masterpiece in my award-winning wing recipe and while my football alliance this weekend is very clear, I still hope we can bridge the gap between two cities’ supporters to do a bit of good.”
Fans who wish to donate to the cause can visit the donation site to make a contribution to the donation page Supporting KC and Buffalo’s local food banks, and follow the brand on Twitter for updates. The final proceeds raised will be split between food banks serving both Kansas City and Buffalo, and each food bank will also receive 2,500 bottles of KC Masterpiece Sauces.
About KC Masterpiece
KC Masterpiece® barbeque sauce was created in Kansas City — where people love to barbecue. The makers of KC Masterpiece® sauces, marinades and seasonings strive to deliver an authentic taste that makes any dish an American classic. For more information, visit www.KCMasterpiece.com.
The Clorox Company
The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with about 8,800 employees worldwide and fiscal year 2020 sales of $6.7 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags and wraps; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; and RenewLife®, Rainbow Light®, Natural Vitality Calm™, NeoCell® and Stop Aging Now® vitamins, minerals and supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. More than 80% of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, listed No. 1 on the 2020 Axios Harris Poll 100 reputation rankings and included on the Barron’s 2020 100 Most Sustainable Companies list and the Human Rights Campaign’s 2020 Corporate Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed more than $25 million in combined cash grants, product donations and cause marketing in fiscal year 2020. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.
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SOURCE KC Masterpiece®
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