MASTERING THE ‘GRAM: The ultimate guide to using Instagram to grow your brand and reach millions of customers

Shideh, Shideh, and Shida Kaviani - founders of Naked Wardrobe
Sisters Shida, Shirin, and Shideh Kaviani have leveraged their clothing brand Naked Wardrobe on Instagram by getting their designs on celebrities like Jennifer Lopez and Kylie Jenner.

Instagram is one of the most powerful platforms to market your business, build a loyal customer base, and generate sales. Shopping on Instagram is expected to generate $10 billion a year in revenue by 2021. And with nearly 500 million daily users on the app’s stories alone, brands have a major opportunity to grow their audience with the right marketing tools. 

We’ve rounded up expert advice and success stories from entrepreneurs who built successful brands on Instagram. 

The basics every entrepreneur should know

The top 10 Instagram apps all entrepreneurs should use in 2020 to boost their following and get a boatload of new customers

How to write Instagram captions to generate sales

Instagram’s ‘explore’ page is the best way to grow your brand’s audience. Here’s how an entrepreneur gets an average of 300 followers per day.

How to get around an Instagram flaw that could censor your business account, causing you to lose followers and revenue

How entrepreneurs and influencers can use the new Instagram shop tab as the app shifts from a marketplace of likes to a hub for ecommerce

How to master newsletters and Instagram posts to keep customers excited about your business so they flood back when your state reopens

Leveraging your following

A subscription service that mimics the experience of being in a cafe is saving this wildly popular coffee company with 145,000 Instagram followers. The CEO explains how he did it.

College students are building side-hustles selling clothes on Instagram. Here’s how one student earns an extra $1,000 a month and markets to her 36.6K followers.

Jennifer Lopez, Kylie Jenner, and 1.6 million followers: How a ‘bomb basics’ clothing startup landed the biggest celebs and influencers without paying a dime

Tapping into influencers and brand ambassadors

The millennial cofounders of a phone-case startup reveal how they contact and work with ‘micro-influencers’ on Instagram to hype their products and boost annual sales to $10 million

How first-time founders can partner with Instagram influencers for under $50K

The CEO of a $100 million buzzy lingerie brand reveals how a hype squad of over 100,000 loyal customers tests products, posts on Instagram, and drives retail foot traffic

Social media as a form of brand activism

5 steps to navigate brand messaging in a time of civil unrest so you don’t lose customer trust

Your ‘Black Lives Matter’ Instagram post was a good start — now here’s everything else entrepreneurs must do to support Black communities year round

Instagram creators explain 5 tips for making stunning graphics to grow your following and engagement

https://markets.businessinsider.com/news/stocks/ultimate-guide-using-instagram-reach-customers-drive-sales-engagement-2020-9-1029604964

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