NEW YORK, March 31, 2021 /PRNewswire/ —
The bath mats market in US is expected to grow by USD 25.31 Million during 2020-2024, expanding at a CAGR of over 1%. The report throws light on the impact of the COVID-19 pandemic on the market and the new opportunities and challenges market players can expect.
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The increasing stringency of regulations pertaining to environmental safety has compelled vendors in the market to introduce organic bath mats made of cotton. For example, La Redoute SAS offers Chanaya Organic Cotton Bathmat. The product is made from organically-farmed cotton and certified by OEKO-TEX. Similarly, Williams-Sonoma Inc. offers Organic Tassel Stripe Bath Mat and Organic Half Moons Bath Mat under its West Elm portfolio. These products are made from 100% organic cotton and are certified by GOTS. Besides, consumers are also exhibiting high demand for organic bath mats as they do not contain any synthetic chemicals that cause adverse effects. Therefore, the rising demand for organic bath mats is expected to fuel the growth of the bath mats market in the US during the forecast period.
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In this report, Technavio highlights the increasing prominence of private-label brands as one of the key emerging trends in the bath mats market in US.
Bath Mats Market in US: Increasing Prominence of Private-Label Brands
Retailers in the US are introducing a wide range of bath mats under their private-label brands to increase profitability. For instance, Bed Bath & Beyond Inc., a retail chain in the US, offers a line of bath mats under its private-label brand, Bee & Willow Home. Similarly, Wayfair LLC offers a wide range of private-label bath mats, such as Viviano Plush Chenille Cushioned Rectangle Memory Foam Non-Slip bath mat and Monica Braided Chenille Multiple Non-Slip bath mat. Such private-label brands are now competing with leading global and regional brands in the US. Also, customers in the US are more likely to purchase such bath mats owing to their low cost. This has increased the prominence of private-label brands, which, in turn, is expected to have a positive influence on the growth of the bath mats market in the US over the forecast period.
“Growth of the organized retail sector and introduction of antibacterial and mildew-resistant bath mats will further boost market growth during the forecast period”, says a senior analyst at Technavio.
Bath Mats Market in US: Segmentation Analysis
This market report segments the bath mats market in US by application (household and commercial).
The household bath mats segment led the bath mats market in 2019. The dominance of the segment can be attributed to the increase in demand for sink mats, shower mats, and door exit mats from residential users.
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Some of the key topics covered in the report include:
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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